Thursday, May 20, 2010


Land Rover brand continues growth streak with 35% increase over April 2009

Re-designed 2010 Land Rover LR4 sales more than double compared to 2009

LR4/LR3 sales reach highest point in more than two years

Jaguar XJ goes on sale in May to fill out Jaguar lineup

Jaguar launches class-leading Platinum Coverage for 2011 MY Line-up

MAY 3, 2010 MAHWAH, NJ – Jaguar Land Rover North America today reported April U.S. sales: Jaguar sales were 896 units, 30 percent down from 1281 units in April 2009. The Jaguar brand will be significantly boosted by the return of the XJ sedan to the showroom in May; Land Rover sales were 2749 units, 35 percent up from 2043 units in April 2009. Jaguar Land Rover North America April U.S. sales for both brands total 3645 units, a 10 percent increase from 3324 in April 2009. On a calendar year to date basis versus 2009, Jaguar Land Rover North America sales are up 7 percent to 12,736 units.

"April was a very strong month for Land Rover in the U.S. and a transitional month for Jaguar as we prepare for the launch of the Jaguar XJ and Jaguar Platinum Coverage," said JLRNA President Gary Temple. "The continued increase of Land Rover sales this year shows the impact of new product in this market and gives us optimism for Jaguar sales going forward."


Land RoverLand Rover's U.S. sales in April were up 35 percent, the brand's 7th consecutive month of sales growth driven by the launch of the new 2010 models. The volume leader for April was the Range Rover Sport with 1246 units sold, a 30% increase from 958 units in 2009. The re-designed 2010 LR4 sales continues to power increases for the brand, increasing 142 percent to 604 units, up from 250 in April 2009. The Range Rover increased 87 percent with 631 units versus 338 in April 2009.

For the 2010 Model Year Land Rover's lineup features four models: The 230-hp 3.0 liter I6 powered LR2; the new LR4 powered by the 375-hp 5.0 liter V8; the Range Rover Sport and Range Rover, both available with the naturally-aspirated 375-hp V8 and 510-hp supercharged 5.0 liter V8 powertrains.

JaguarFor April, Jaguar's U.S. sales of the 2010 Jaguar XF sales reached 631 units, down 27 percent from 862 sales in April 2009. For the year, Jaguar XF sales are 2,438 units, down 5 percent. With the 2011 Jaguar XJ hitting the market in May, the company will now have two volume vehicles in its lineup. The Jaguar XJ marketing and sales launch begin in May with major advertising, social media and public relations activities ratcheting up to raise brand and product awareness.

For the 2011 MY, Jaguar Platinum Coverage will give Jaguar owners increased vehicle warranty coverage and the best maintenance plan in the business. The new Jaguar Platinum Coverage features a five year/50,000 mile new vehicle limited warranty and complimentary scheduled maintenance for the duration of the warranty period, including no-cost replacement of select wear and tear components, and 24/7 roadside assistance. This no-cost coverage includes oil changes, filters, brake pads, brake discs, brake fluids and wiper blade inserts.

Monday, May 17, 2010

Merritt Island Jaguar Announces Jaguar Platinum Coverage On All New 2011 Jaguars!

Jaguar Merritt Island, the leading Jaguar dealership in Merritt Island, FL, is proud to announce that Jaguar has introduced the Jaguar Platinum Coverage program. It is as much a part of Jaguar cars as their stunning design and exhilarating performance.

The Jaguar Platinum Coverage offers best-in-class coverage for all new 2011 Jaguar cars. You will enjoy the exhilarating luxury of 2011 Jaguar cars with the following:

  • Complimentary scheduled maintenance
  • No-cost replacement of wear and tear items
  • New vehicle limited warranty
  • 24/7 roadside assistance for a period of 5 years or 50,000 miles, whichever occurs first.

This also means your Jaguar’s will receive for full five years!:

  • Scheduled maintenance: $0
  • Oil changes: $0
  • Brake pads: $0
  • Brake discs: $0
  • Brake fluid: $0
  • Wiper blade inserts: $0

This is indeed worth considering given the lavish luxury that envelops you in any Jaguar car. You can have peace of mind while driving your luxurious Jaguars, no more maintenance worries!

Contact Jaguar Merritt Island for details on all new 2011 Jaguar cars today.

Also take a look at Jaguar Merritt Island’s new Jaguars and take advantage of their special offers!


· New ownership benefit debuts in conjunction with launch of the all-new 2011 Jaguar XJ luxury sedan
· Jaguar builds on its customer service leadership
· Jaguar Platinum Coverage offers longer protection and lower ownership costs

MAHWAH, N.J., April 22, 2010 - Coinciding with the launch of its new flagship model, the 2011 Jaguar XJ, and thus the completion of its modern lineup renewal, Jaguar North America today announced they will provide their customers best-in-class "Jaguar Platinum Coverage" customer care, standard for all 2011 Jaguar models sold in the United States. Jaguar Platinum Coverage will give Jaguar owners increased vehicle warranty coverage and the best maintenance plan in the business.

The new Jaguar Platinum Coverage features a five year/50,000 mile new vehicle warranty and complimentary scheduled maintenance for the duration of the warranty period, including no-cost replacement of select wear and tear components, and 24/7 roadside assistance. This no-cost coverage includes oil changes, filters, brake pads, brake discs, brake fluids and wiper blade inserts.

2011 marks the complete revitalization of Jaguar's lineup, now featuring three modern, beautiful fast cars: XF Sports Sedan, XK Coupe and Convertible, and the XJ Luxury Sedan. In recent years, Jaguar has led numerous industry studies for providing leading ownership experiences with their vehicles and from dealerships.


"Jaguars have always been known as beautiful, fast cars, and now, with our modern lineup supported by Jaguar Platinum Coverage, they will be known as beautiful, fast cars with exceptional customer care and dealership service," said Jaguar North America Vice President of Marketing and Sales, Richard Beattie. “We are delighted to now provide our customers the best-in-class warranty and maintenance package in the luxury segment; we hope to turn our customers' affair with Jaguar into a long term relationship. We are firm on our mission to continue to provide an extraordinary level of customer satisfaction.”

The 2011 Jaguar lineup:
2011 Jaguar XF, starting at $53,000
2011 Jaguar XK Coupe and Convertible, starting at $83,000
2011 Jaguar XJ, starting at $72,500

For further media information on Jaguar North America, please visit or

Jaguar Platinum Coverage includes all factory recommended scheduled maintenance for five years or 50,000 miles, whichever occurs first. Wear and tear items are limited to brake pads, brake discs, brake fluid changes and wiper blade inserts based on factory specified wear limits. All work must be performed by an authorized Jaguar dealer. For complete details on Jaguar Platinum Coverage, including warranty and maintenance coverage and exclusions, please visit your local Jaguar dealer or

Tuesday, May 11, 2010


Two of the fastest Jaguars in history are here in the U.S. in support of the fastest Jaguar on the track right now - the Jaguar RSR XKR GT ........... Read More @ JAGUAR BLOG

Monday, May 3, 2010

Jaguar XJ: The Hottest Cat on the Road

From the Wall Street Journal

I clearly remember the moment nearly one year ago when I first laid eyes on Jaguar's new XJ sedan, and felt as though I'd been impaled on some gorgeous aluminum tusk. What a fantastic looking automobile. On any aesthetic scale you'd care to calibrate—modernity, chic, formal grace, raw carnality—this thing simply obliterates the competition, just grinds their bones. Fee-fi-fo-fum, I smell the blood of Bavarians.

From that moment until this week, when I finally slid behind the wheel of the company's flagship sedan, I sort of held my breath. Recent Jaguars—the XK coupe and XF sedan—have been very decent cars but always felt as if they missed greatness by a few millimeters. The 2011 XJ couldn't possibly, as a machine, live up to all this sculptured sin.

WSJ's Rumble Seat columnist Dan Neil gives you a look at Jaguar's XJ, which he says could be bought on looks alone. But besides aesthetics, the XJ boasts technology and sophistication equal to its German counterparts.

It does. Actually, it's a monster. Hugely civilized, desperately fast, drenched in high-tech amenities and executed with the kind of spirit and joie de vivre than makes the competitive German products look positively Amish, the new Jag is now the presumptive favorite in the full-size premium sedan category. Put another way: If you buy anything else you need a dog and a white cane.

Of course, Jaguar—a relatively small firm and a veritable fountain of red ink, now owned by the Indian conglomerate Tata—does not have the engineering resources of Audi, BMW or Mercedes-Benz. BMW probably has 100 engineers working on coin holders and glove-box dampers. The Jag doesn't offer the tomorrow tech of the Lexus LS600h hybrid. The XJ's lusty 5.0-liter V8s—naturally aspirated (385 horsepower) or supercharged (470 hp or 510 hp)—are not quite as highly evolved as BMW's twin-turbo powerplants, nor does the car offer as many forward gears as the eight-speed 7-series (the Jag has only six gears). I suppose in a five-way geek-off comparing the cars' navigation and multimedia consoles, the Jag's might not be quite as intuitive and refined.

If these small, technical matters are dispositive for you, then I urge you to get out of the house more often. The new XJ—I particularly like the long-wheelbase version (206.6 inches overall length, 5 inches longer than the standard-wheelbase car)—is a brilliant automobile and the rare example of a consumer item that reaches beyond design into art.

Here's a quick styling walkaround. The most pronounced element of the car is its rakish, coupe-like silhouette, which is a function of where the roofline lands on the rear deck. The car is almost a four-door fastback. The blacked-out rear pillars also have the effect of making the backlight, aka the rear window, look like a wraparound piece. The roof of the car is likewise almost completely black glass, flowing into the black surround of the windshield. And all of this provides a contrasting backdrop for the body-colored roof rails and the car's most heroic design flourish, the elongated chrome ellipse reaching around the side windows, a dramatic teardrop of mercury. There were moments I wanted to kiss this section of the car, or take it home and throw it in bed with me.

Inside the Jaguar XJ
Hugely civilized, desperately fast and drenched in high-tech amenities, the new Jaguar XJ is now the presumptive favorite in the full-size premium sedan category. Here's a closer look.

Base price (and as tested): $90,500
Powertrain: Supercharged direct-injection 5.0-liter DOHC V8 with variable valve timing and variable inlet geometry; six-speed automatic transmission with manual shift mode; rear-wheel drive with electronic active rear differential
Horsepower/torque: 470 hp at 6,000-6,500/424 pound-feet at 2,500-5,500 rpm 0-60 mph: 4.9 seconds
Length/weight: 206.6 inches/4,323 pounds
Wheelbase: 124.3 inches
Cargo capacity: 18.4 cubic feet
EPA fuel economy: 17/21 mpg, city/highway

Fearful Symmetry
Jaguar yanks one out of the park with a car hugely beautiful, hugely sinister, just plain huge car. The reboot of the XJ is the most successful Jag design since the original E-Type, almost 50 years ago.

Market Differentiator
Electro-luxuries abound—an optional 1,200-watt Bowers & Wilkins audio system, a glittering TFT virtual-driving-gauge display—but the most gratifying surfaces are organic: wood, leather, twill stitching.

Teardrop-Shaped, But Competitors Should Be Crying
Utterly distinctive, expressive, bold inside and out, the Jaguar renders previously provocative German cars such as the BMW 7-series, Audi A8 L and Mercedes S-class curiously inert. Lexus LS 460 L? How very, very droll.

Audacious taillights reach up over the rear fenders, on either side of the trunk opening. These are light-bar-style instruments, with a very cool yellow element in them for emergency flashers. From the rear-quarter angle the car sort of looks like the grand touring limousine that Citro├źn dared not build.

The other styling element—though it's really nothing so trivial—is the car's massiveness, its devastating width and stance. Forget teardrops and chrome bows. From a low side angle this thing is a torpedo, a hollow-point bullet scattering shards of moonbeams, a blunt hypodermic of adrenaline. It's completely bad-ass.

Jag's design team, led by Ian Callum, aimed for a total reboot of the car and of the brand with the XJ. No more blathering about headlight eyebrows and leaper hood ornaments, elements of the XJ that reach back for decades. They wanted to create an utterly new visual idiom for Jaguar. Mission accomplished. Honestly, as I sit here now I can't even remember what the old XJ looked like.

Not since the Cadillac CTS has a design team dared so much and won so much in the daring.
The XJ's interior is just as persuasive. The first thing you'll notice is the outrageous and elegant demi-luna of wood veneer that encircles the forward cabin, reaching above the leather dash in what the designers call a "Riva" line, a reference to the Italian luxury boat builders. Spot in the center, just below the windshield, is a small badge that says "Jaguar." The badge is intended to be personalized by owners, with laser-engraved versions of their signatures—or their spouse's name. You can even have designer Ian Callum's autograph there. Better check with the spouse first, though.

In the center of the dash is a prominent leather binnacle where two plated-aluminum climate outlets live, a very old-school, analog touch. Meanwhile, the conventional three-gauge instrument cluster has been replaced by a wonderfully high-tech 12.3-inch TFT (thin-film transistor) display offering what might be called gauge avatars. This display is packed with useful graphics and no small sense of humor. When the car is in its Sport Dynamic mode—stiffer suspension, higher shift points, more direct-feeling steering and throttle response—the gauges display a rosy nimbus. The "red mist," the Jag designers call it.

Suede-like Alcantara trims the ceiling all the way down the roof pillars, where it meets a very handsome loop carpet. There's not a inch of plastic evident in the car. Everything is handsomely wrapped in French-stitched leather, plated aluminum (such as the distinctive rotary-style gear selector), a piano-black finish—yes, I know it's really plastic!—or wood.

Put it all together, put the key fob in your pocket and push the Start button. How's it drive? Well, to answer that we need to go back to the cabin a moment. You'll note that for a big car the cabin isn't wildly spacious, and there's a reason. The XJ is built on an aerospace-style glued and riveted aluminum chassis, not steel. The benefit of aluminum is that it's quite light; the downside is that to carry similar loads as steel, aluminum-alloy pieces need to be bigger, to have a larger cross section. That cheats on cabin space a bit.

But you won't miss a couple of square inches when you're throwing the XJ around on back roads. The car I tested—the long-wheelbase supercharged version—weighs a relatively feathery 4,323 pounds, nearly 250 pounds lighter than the BMW 750 Li and a startling 800 pounds lighter than the Mercedes-Benz S65 AMG, which might be smuggling Fort Knox in the trunk.

And so, sure, while the Jag doesn't have four-corner air suspension (only in the rear) and lacks the BMW's ultra-smart multisetting chassis-control system, the Jag has something for which no amount of silicon can compensate: lightness. The lighter the car, the more honest the handling, the more predictable and secure its transitional behavior, the more satisfying it is to drive hard. The heavier the car, the more unappeasable mass there is to pivot around the roll axis, the more ugly rebound. Ugh. I hate heavy cars.

The XJ L S/C, on the other hand, is a howling riot to throw around, with tremendously assured cornering and high-speed grip, powerful and fade-free braking, and general willingness to answer the helm without a lot of intervening computers grabbing the wheel. "Yar," I think Katharine Hepburn called it. Jag figures the naturally aspirated V8 is enough to send the standard-wheelbase car to 60 mph in 5.4 seconds. The S/C can get there in under five seconds. Jag will also sell a few set-to-kill XJ's with a peakier supercharged engine—the SuperSport model—and that car will motor to 60 mph in 4.7 seconds, on the strength of 510 hp.

It's no secret Jag is climbing back into this segment of the market after years of nearly criminal neglect. The XJ is a tremendous car, but it seems clear management isn't quite sure it can count on virtue alone. And so the seriously aggressive price: $72,500 for the base car (standard wheelbase, naturally aspirated). In the U.S. market, the volume car will be the long-wheelbase car, the XJ L, with the base V8. That goes out the door handsomely equipped at a mere $79,500—and Jag is getting it in the neck when it comes to currency exchange. The car I tested, the XJ L S/C, is grand theft auto at $90,500. There are plenty of options to be had, and a choice of 14 paint and 14 leather colors, as well as a selection of nine wood veneers and five headliner colors.

I couldn't be happier. I was fully prepared to shovel dirt on the big cat but it seems, proverbially, another life has come round for Jaguar. Meow.

Write to Dan Neil at